Public Service Company of Oklahoma “New Energy”

challenge

Create positive public opinion concerning the transition away from coal to a cleaner mix of wind and natural gas for electricity generation

STRATEGY

Change public conversation from “we need to keep things the way they’ve always been because it’s best for our state” to “we are leading the nation in developing new energy sources and should focus on the bright future of our state”

CAMPAIGN

A series of entertaining and informative commercials showcasing Public Service Company of Oklahoma’s commitment to sustainable resources and a cleaner environment. Oklahoma now ranks 4th nationally in both wind and natural gas production according to the U.S. Energy Information Department