Downstream Casino “Your Jackpot Is Waiting”

CHALLENGE

Attract customers to a casino offering the same games and products as over 100 competitors statewide

STRATEGY 

Nearly every casino has gaming, entertainment, etc. – but  this casino offers better odds to win based on almost $1 billion in payouts since 2012 (no competitor comes close)

CAMPAIGN

A series of advertisements directed at players (defined as customers spending $100 or more per visit) conveying better odds and higher payouts. “Your Jackpot Is Waiting” but you have to play here to win