american crating company “tougher than the rest”

CHALLENGE

expand American crating Company’s national and international client base in an industry perceived as a commodity rather than an expertise

STRATEGY 

showcase how american crating company’s unique history, experience and innovative skillset offers the best protection for valuable cargo

CAMPAIGN

in an industry dominated by print advertising, we’ve created and ongoing video series demonstrating american crating company’s tough line of export crating products by dropping crates from 40 feet in the air, setting 15,000 pounds on top of a crate, letting a crate fall from a truck and more.

in every situation, the cargo was unharmed